Seven Creative Ways to Thank Your Clients at the End of the Year
The holiday season is for spending time with your friends and loved ones but it is also the perfect time of year to reach out to your clients and show them your appreciation. While simply saying ‘thanks’ is also a way to express your gratitude, words don’t usually convey the message as well as actions do. Neglecting the importance of maintaining a strong relationship with clients is a common pitfall in many accounting firms. If you are in the customer service business or any business in general, you should always strive to show clients your gratitude and appreciation in exciting and memorable ways. Here are 5 ways to help you do this.
Pay it forward with a book
Think about the books that have been most influential to you and your company. This could be a book that talks about the industry your business operates in or has helped guide the values, principles and vision of your company. A creative way to thank your clients is to send them a copy of a book that you found inspiring. Not only is this a kind gesture but it also gives your customers an insight into your company’s culture and values, opening up new topics of conversation for the future. When you gift your customer a book, make sure to add a personalised note describing what you loved about the book and the value it can add to your client’s professional and personal lives. This lets the client know that you have taken the time to personally thank them. Some books that are great for gifting include Good to Great by Jim Collins and How to Win Friends and Influence People by Dale Carnegie.
Take them out to dinner or an industry event
The end of the year is a time for company holiday parties and other industry events. A great way to thank clients is to invite them to a holiday party or, if you wish to do something more personalised, take them out to dinner. This is a good way to bond with your client and get to know them better in a more informal setting. Alternatively, you can throw your own party for clients, where you can showcase new products and services. You can even go the extra mile to create a memorable experience for your clients with live music and performances. There is no doubt that your clients will leave the event feeling very appreciated.
Make a charitable donation
Doing a good deed always makes us feel better and the holiday season is the perfect time to give back to the community. A heartfelt and personalised way to thank your clients is by making a charitable donation on their behalf. Reach out to your client and let them know that you would like to make a donation on their behalf this holiday
season. You can donate to a charity that resonates with the client’s values. This can include a donation to children’s education, a wildlife fund or to a farming community.
Send a handwritten note
Call us old-fashioned but the best way to show your client your appreciation for them is with a handwritten note. Make sure to be specific in your note, let your client know exactly why you value them and how they have influenced you. Use quality stationery for added value. The more thought you put into your letter, the more motivated your clients will be to work with you in the future. It is a surprise how this tried and true way of showing gratitude is so rarely used. People love receiving real mail!
Send personalised gifts
Another way to express your gratitude towards your client is through customised gifts. Figure out what makes your client different from the others; they may have some hobbies and passions that are unique to them. You need to think outside the box and get creative for your gift to stand out and make an impression. It needs to come from a personal and emotional front rather than just a professional one. A few ideas for inspiration include wine glasses or a gift basket with their favourite treats.
Offer an upgrade on your services
Customers stay loyal to companies that are constantly trying to innovate and take their products and services to the next level. A company always wants to exceed the client’s expectations and a great way to do this, while adding an element of surprise, is to thank your customers by offering them a free upgrade. You can make a list of all your clients and reward the top 5 with a free upgrade on your services. Not only is this incredibly thoughtful but it allows you to receive feedback from your clients which can help you improve the current service.
Many companies have clients that are spread all over the country and even the world. Make sure to thank clients no matter where they are. A great option is to send them treats such as baked goods from a local favourite store. This can help you strengthen your relationships with them and let them know that you value them as clients. You can also add a personal note to the treats for added value. Some great examples include cookies, brownies or a snack basket.
Have the attitude of gratitude! Sending your client a thoughtful gift during the holiday season is not just a great way to show your appreciation but also a good way to build a profitable practice. While there is no measurable return on investment in sending gifts to clients, you should continue to strengthen relationships with your clients and aim to add value every step of the way.
As Christmas nears, say thank you to your clients using the personalised ways discussed above, to make them feel special and valued. Keep your approach personal, sincere and heartfelt. A small gesture goes a long way!